Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
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URAL E CONOMY Choice Environment , Market Complexity and Consumer Behavior : A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
Most empirical models of consumer choice assume that the decision-maker assesses all alternatives and information in a perfect information processing sense. The complexity of the choice environment, the ability of the individual to make complex decisions and the effect of choice context on the decision strategy, are generally not considered in statistical model development. One of the reasons f...
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ژورنال
عنوان ژورنال: Organizational Behavior and Human Decision Processes
سال: 2001
ISSN: 0749-5978
DOI: 10.1006/obhd.2000.2941